Honda Cars全国販売会社グループの採用映像。3Kイメージが強く、整備士の募集に伸び悩んでいるという要件に対し、「整備士はお客様の命を守る仕事」という新しいイメージをご提案。それがストレートに伝わるように、短い尺でインパクトのある編集、BGMで構成しました。
This is a recruitment video for the Honda Cars National Dealership Group. In response to the challenge of attracting applicants due to the persistent “3K” (dirty, dangerous, demanding) image associated with the role, we proposed a new perspective: “A mechanic’s job is to protect lives.” To convey this message directly and powerfully, the video was produced with a short runtime, impactful editing, and compelling background music.
