18 years old SUIT

大学入学という初めてスーツを買う層にPRすべく、「18歳のスーツ。」という新しいブランディングを提案。ハーフモデルでおしゃれに撮る通常ヴィジュアルから一変、リアルで共感を得られる演者、ヴィジュアルに挑戦しました。

To promote suits to first-time buyers entering university, we proposed a new branding concept called “Suits for 18-Year-Olds.” Departing from the typical stylish visuals featuring half-body models, we challenged ourselves with authentic actors and visuals designed to resonate realistically and foster genuine empathy.

category
magazine
genre
fashion
year
2019-
client
SUIT SELECT
work area
  • produce
  • planning
  • direction
  • art-direction
  • design
  • edit
  • writing
  • photograph