18 years old SUIT

大学入学という初めてスーツを買う層にPRすべく、「18歳のスーツ。」という新しいブランディングを提案。ハーフモデルでおしゃれに撮る通常ヴィジュアルから一変、リアルで共感を得られる演者、ヴィジュアルに挑戦している。

We propose a new branding called "18 years old suit" to promote to those who buy suits for the first time when they enter university. We are challenging the visual, a performer who can get real and sympathy, which is completely different from the normal visual that is taken fashionably with a half model.

category
magazine
genre
fashion
year
2019-
client
SUIT SELECT
work area
  • produce
  • planning
  • direction
  • art-direction
  • design
  • edit
  • writing
  • photograph